Edgar Arias, PhD Candidate at VT. Email earias@vt.edu As previous research shows, pricing is a key factor in the performance of a firm in international markets.  Nowadays, it is a common practice for companies to determine their prices based on cost plus a profit markup and/or market prices (Dolan, 2008).  The hardwood lumber industry usually … Continue reading Pricing optimization and demand management in the U.S. Hardwood Industry